The full page back cover advert above appeared in the 9th Aug 1968 issue of International Times magazine, promises much and looks like some sort of insane bargain for the princely sum of £3. The idea of the event, as you can read from the text, was to take 3,000 paying punters on a Magical Mystery Tour via a fleet of blacked out buses. 90 minutes later attendees would disembark inside a ‘walled Pleasure Garden’ with deer roaming in the grounds  for 48 hrs of music, mischief and mayhem. Undoubtedly taking its name from The Beatles’ song of the same name released the previous year, there were reportedly the first showings of the film of the same name due to take place but I’ve not been able to confirm this.
The first sign of the impending gig was a small ad in the back of the 12th July 1968 issue of IT with just these words…

This also seems to coincide with the moment when Middle Earth at the King St. address in Covent Garden moved to The (New) Roundhouse in Chalk Farm with some reports suggesting that this event even took place at that venue. Again this seems to be pure speculation and hardly fits the bill of the advertised ‘lawns and woods within the walls’ plus how would they do a six hour firework show indoors?

Above is a full colour poster for the event by Hapshash & The Coloured Coat although it’s been credited solely to Michael English too. A version of this image also exists for the First International Pop Festival in Rome earlier the same year, and it appears that the poster may have been over-printed, adding new band names whilst obliterating the original festival name and date. According to Middle Earth club DJ, Jeff Dexter, this was, “put together by Giorgio Gomelsky with Dave Howson from Middle Earth.” I’d speculate that they wanted to add to the promotion for the event with an eye-catching poster at short notice, thinking that few would have seen the Italian festival poster? Hapshash had of course done many posters for both UFO and Middle Earth and were pretty much the premiere poster designers for that era in the UK along with Martin Sharp. If anyone has any further info on this I’d love to know more.

Below are both sides of a poster (or possibly flyer) designed by Ozmosis – who had also assembled the ad at the top of this post plus the smaller flying baby one. I’ve not been able to dig up anything about who Ozmosis were from anywhere –  Jeff Dexter didn’t know, psychedelic poster collector, Peter Golding had heard the name but no more, antique book and magazine seller, Adrian Sclanders of Beatbooks drew a blank and artist and ex-IT arts editor Mike McInnerney hasn’t so far got back to me.
So what happened? Any eye witness accounts, footage or reviews of the event are missing in action whereas there are plenty for the 14 Hour Technicolour Dream or The Million Volt Light & Sound Rave. You’d think something as ambitious as this would be up there as one of the events of the era? The answer seems to be in a small news piece in the 23rd August 1968 edition of IT.

Jeff Dexter again, “The Mystery tour never happened due the weather and lack of sales, but there was a quickly put together event by coaches from Covent Garden to a very smart reception space the ‘Baronial Hall’ in the City of London.”
The Doors / Jefferson Airplane gig mentioned here two weeks later has of course passed into legend though…