Demdike Stare – Test Pressing #1


The new Demdike Stare 12″ has a nice twist to the packaging and design. It comes in a paper sleeve, housed in a second thin PVC protective cover with an A4 insert and labels that are either black or white for sides A and B. On the front are instructions that customers would see if they had ordered their own set of test pressings to approve before a release.

For those that don’t know, once a record is finished it goes to a cutting house where they make a master ‘lacquer’ of the disc on a large lathe in real time. That lacquer is then sent off to the pressing plant and a small number of ‘test’ pressings are made, usually called ‘white labels’ due to the fact that a white label is pressed onto the centre where the regular label would go. These are then sent to the artist or record label to check that ‘the cut’ was OK and that everything sounds fine before proceeding with the full run of the pressing. It would be foolish to go through such a delicate and variable process without checking a sample copy before pressing hundreds or thousands of discs only for them to all be defective.

The new release is the first in a series of ‘Test Pressings’ by the duo and the cover sets out the various steps you should take when getting such a pressing yourself. Only the catalogue number appears on the front, no titles or even the group’s name (that’s on the insert) and the same thing is repeated in German on the reverse of the sleeve. I think this is their best release in a while, dark and sinister as usual but more beat-orientated this time around, in an industrial meets jungle kind of way.


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