The Herbaliser ‘New & Improved’

T-shirt tag from around the same time period
  • RELEASED: Feb 1997
  • FORMAT: 12″ / CDS
  • LABEL: NINJA TUNE
  • CAT No.: ZEN1251 / ZENCDS51
  • DESIGN: Openmind / Ollie Teeba
  • EXTRA ZEN: ninjatune page / BUY

I like the cover of this for it’s simplicity and it marks the debut of the cracked Herbaliser band logo that, to me, is the definitive one. It was started on the previous 12″, ‘Mr DJ’, but was just straight type with cracks and because the capital T and H weighted the letters heavily to the left I stretched them out for the next single. A 35mm film strip was also stretched across the cover to look a bit like the Cinemascope logo which works well with the new lettering. The rest of it is a right old mess though!
See also here the first Herbaliser shirt design (from the Mr DJ’ cover) and the small screen printed tag which also featured.