“Echo’s Magical Garden is a brand of children’s clothing that aims to excite the imagination of child and parent alike. Taking its inspiration from the dreamlike wonder of folklore, myths and legends, Echo’s Magical Garden is about playfulness, adventure and fantasy.”

A new venture by Simon James (The Simonsound / Black Channels) and his wife, it aims to provide non-gender specific, affordable clothing for kids “imbued with childlike wonder; unusual, magical designs with their own stories to spark the imagination”

Illustrations are the work of Kirsten Ulve and inspiration taken from the incredible array of work collected on the Echo’s Magical Garden Pinterest board. Simon has provided music to two short stories about creatures in the garden, written by Neil Cargill and read by Graham Duff that flesh out the garden’s inhabitants.