Things have been so manic this weekend that I’ve only just found time to write something about Storm Thorgerson who passed away last Thursday. As part of the design group Hipgnosis, alongside Aubrey Powell and Peter Christopherson (also no longer with us), they pretty much defined the look of the rock album sleeve in the late sixties, seventies and beyond. You will know their work even if you don’t realise it; Pink Floyd‘s ‘Dark Side Of The Moon’ being the most famous if not their best (as Storm used to admit). 10cc, Genesis, Led Zeppelin, Scorpions, Peter Gabriel, The Who, Black Sabbath, Yes, ELO, AC/DC, Paul McCartney and many more… without their work it’s doubtful magazines like Mojo and Record Collector would have much to fill their pages with these days :).
Seriously though, it’s hard to think of anyone else who dominated sleeve design more in the seventies with such a distinctive brand of photographic surrealism, all made pre-computer, on budgets most designers could only dream of these days. It was the age of the gatefold sleeve, Led Zeppelin led the way in deluxe packaging and the sleeve as canvas was in its heyday. Even though Hipgnosis disbanded in 1983 Thorgerson made the transition out of the rock seventies and into the flasher, poppier eighties, still designing for Pink Floyd but adding XTC, Def Leppard, The Cult and more to his portfolio. After Hipgnosis he moved into video direction before returning to sleeve design in the nineties and noughties for bands like Biffy Clyro, The Mars Volta, Muse and Dream Theatre, all wanting some of that retro record sleeve surrealism.
Pick up any book of album cover art and it’s a sure bet that he or Hipgnosis will feature, in some cases heavily although he did co-author the 6 Record Cover Album books in the 80’s so that’s no surprise. His sleeves for Peter Gabriel and The Scorpions used to freak me out as a kid first visiting record shops and I absolutely loved the tribal mask constructions on the Ellis, Beggs and Howard ‘Homelands’ LP sleeve. He’ll probably best be remembered for his work with Pink Floyd and I get the sense that he was at his most relaxed and playful with them, especially is the various compilations and re-imaginings of his past work he was called upon to do, the best being the ‘Echoes’ compilation imagery.
These days the art of the record sleeve is getting reduced to a thumbnail, hidden away, then forgotten, in pdf ‘booklets’ attached to download packages and lower resolutions for the web. When budgets are so tight that album design duties are relegated to online competitions for fans to enter, it’s important to remember and recognise how important the work of Storm is and was. He and others like him shaped the visual language of parts of the music industry and showed that artwork can be as important, controversial and powerful as the music it surrounds. * Special mention for the excellent Hipgnosis Covers blog too, I could spend all day there.
