[youtube width=”640″ height=”480″]http://www.youtube.com/watch?v=-emKstoheQ0[/youtube]

In a weird bout of synchronicity, King Cannibal posted, “Dear music industry. I bet It’s kinda embarrassing that Sigue Sigue Sputnik guessed it right.” on Twitter, late on Friday night. Being a SSS fan, I replied, asking him to elaborate, “the whole bit about the music not being important. Global branding, advert space on albums. Looking like Gaga”, he said. Mark Emsley from ireallylovemusic chimed in with a timely reminder of their, “history will prove us right”, catchphrase which sometimes adorned their adverts.

I have to admit, he’s got a point, and then tonight, Thrift Shopxl posts an obscure B-side of theirs on Facebook and this: “Check out what Degville says in this Japanese interview from 1986 about the brand and how it’s about the stuff around the music – it’s like a blueprint for today’s label deals:” and the video above. Like everyone else at the time, I thought they were just having a laugh, and they probably were, just playing the pop game and seeing what would happen. But what Degville’s saying, (and he was only towing Tony James‘ line), is eerily prescient and looking at the fashion sense of a lot of K Pop bands you wonder if they were influenced by Sputnik along the way, although this is probably more to do with SSS’s wholesale theft of many Japanese manga elements for their look in the first place.